Marketing with Plastic Business Cards

Business cards have been used as a common form of advertising and as a means of exchanging contact information between business people and the public. More recently, with the introduction and increased popularity of plastic business cards, businesses have discovered a newer, durable and longer lasting way to make a memorable impression.

“We have seen a significant increase in the use of plastic business cards,” says John DiDonato, President of The Plastic Card Factory in Lake Worth, Florida. “The once-common business card has now evolved into a visually striking and powerful marketing medium.”

DiDonato points out that plastic business cards provide a permanence and durability that effectively brand a company’s identity and message in new and exciting ways.

“The use of color, combined with a variety of clear and tinted formats, allows for a very creative approach to this type of messaging,” DiDonato says.

DiDonato says that a business card that looks and feels like a credit card is perceived as having a high value, increasing the chances that the card will be kept by the customer. It is also more unlikely that the card will be discarded.

“Value-based offers via plastic cards are especially powerful with this type of marketing,” DiDonato says. “If you receive a professionally designed plastic card by hand or by mail, and the card includes a discount of offer, chances are you will keep it for future use. That is the real power of plastic value cards.”

The Plastic Card Factory manufactures a wide variety of plastic cards, including id cards, gift cards, membership cards, hotel key cards, ministry cards, mouse pads and related products. More information is available on their website, http://www.plasticcardfactory.com, or by calling 1-866-539-7231.